Pornhub has finally revealed its annual year in review rundown of all the most commonly-searched words and phrases on the site and it’s come just in time for Christmas!
In case you’re unfamiliar with the yearly round-up, think of it as kind of like a Spotify Wrapped – but for X-rated content with the people behind Pornhub knowing every user’s preferred thing to watch while they *ahem* you know depending on your generation.
Yep, it’s not just music taste, technological abilities and the age-old skinny jeans debate that separates Gen Z and its predecessors – it’s also what people choose to watch when they’re looking to get off.
Pornhub has revealed its 2024 review and the data is pretty interesting (NurPhoto / Contributor / Getty Images)
Interestingly, women worldwide accounted for 38% of all visitors to Pornhub.
The proportional growth in 2024 was +7%, which is a pretty significant jump, which could be evidence of ‘changing perceptions around women viewing porn’.
Breaking it age into age demographics, the statisticians the average age of site visitors this year was 38 years old, climbing +1 year as the last few years have seen the average age remaining at 37.
So, what categories were the generations the most interested in?
Well, just like last year, the generations differed quite a bit from one group to the next.
Gen Z seems to love porn that’s tailor made to be watched on the phone (Pornhub)
Gen Z
Gen Z, those in the 18-24 age group, were +392% more likely to view Vertical Videos.
They were also +193% more likely to view Hentai, which the statisticians think ‘no doubt’ contributed to the popularity of the category, especially considering Gen Z accounts for a large portion of viewers.
“This number increased by 99 percentage points from last year, when Gen Z was +94% more likely to watch Hentai. And as many people like doing, they also viewed Gaming +151% more than the other groups,” the experts shared.
Interestingly, Gen Z’s interests were higher around non-porn style porn than actual porn.
For example, Music, SFW (safe for work), and Gaming all appear in their top relative categories with the statisticians theorising: “It seems they are looking to get more from their experience on Pornhub than watching purely sex videos.
“It’s almost like Gen Z is watching Pornhub for the podcasts, like Boomers read Playboy for the articles.”
Gen Y, or Millennials, are all about threesomes (Pornhub)
Gen Y (Millennials)
Gen Y, those in the 25-34 age group, clearly seemed to like FMM – footage of a threesome with one lady and two gentlemen – as they were proportionally higher to view the category by +69%.
This number is up +44% from last year, when they were +25% more likely to view the category.
These Millennials also seemed to enjoy Tattooed Women more at +45% while the Parody category is a new one on the list of which they were +39% more likely to view.
Since last year, their interests have changed significantly, with only Tattooed Women remaining among the group’s top relative categories. They switched out FFM in 2023 for FMM in 2024.
Gen X particularly enjoyed Role Play and Feet content (Pornhub)
Gen X
Once again, Gen X, those in the 35-54 age group, differed fairly substantially from the other age groups as they were +46% more likely to watch the Compilation category, +40% more likely to watch Role play and +28% more likely to watch Feet.
Transgender was again one of Gen X’s top relative categories by +18% and Fisting by +22% compared to other ages.